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Title Motiv- und Image-Studie für das Warenhaus Gonset S.A
Box Number 109
Report Number 2507C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Retail and Wholesale
Commissioned by Pulbaco, Werbeagentur
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Method Interview; Test
Language German
Document linked to Vorschlag zu einer Motiv- und Imagestudie für das Warenhaus Gonset S.A., Yverdon