Motiv- und Kommunikationsstudie über die "Information" Zeitung für Mitarbeiter der Schweizerischen Bankgesellschaft - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motiv- und Kommunikationsstudie über die "Information" Zeitung für Mitarbeiter der Schweizerischen Bankgesellschaft
Box Number	112
Report Number	2568C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1972 Find out more about this year
Document Type	Report
Industry	Financial Services; Media and Publishing
Commissioned by	Schweizerische Bankgesellschaft
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Schweizerische Bankgesellschaft Go to Business Biographies
Keywords	bank, banking, employee, attitude, newspaper reading, newsletter, information, Switzerland Go to Glossary
Language	German