The motivations behind "consumerism": a proposal for a pilot motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The motivations behind "consumerism": a proposal for a pilot motivation research study
Box Number	113
Report Number	2622A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1972 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing; Advertising; General
Commissioned by	Life Magazine
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Life Magazine Go to Business Biographies
Brand	Life
Method	Interview; Test
Keywords	consumer movement, advertising, marketing, promotion, attitude, psychological segmentation, communication, cost Go to Glossary
Language	English
Document linked to	The motivations of consumerism