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Title The motivations of consumerism
Box Number 113
Report Number 2622C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry General; Advertising
Commissioned by Time, Inc.
Conducted by The Dichter Institute for Motivational Research, Inc.
Place Yorktown Heights, New York
Brand Time
Method Interview; Test
Language English
Document linked to The motivations behind "consumerism": a proposal for a pilot motivation research study