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Field name | Value |
---|---|
Title | The marketing effects of Sears' brand names and the "Sears Best" logotype: a proposal for a motivational research study |
Box Number | 116 |
Report Number | 2711A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Document Type | Proposal |
Industry | Retail and Wholesale |
Commissioned by | Sears, Roebuck and Company |
Conducted by | The Dichter Institute for Motivational Research, Inc. |
Place | Yorktown Heights, New York |
Company | Go to Business Biographies |
Brand | Sears |
Method | Interview; Test; Consultation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
The marketing effects of Sears' brand names and the "Sears Best" logotype: a proposal for a motivational research study |