Helena Rubinstein, Inc. October 7, 1948 - Market Research and American Business, 1935-1965

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Field name	Value
Title	Helena Rubinstein, Inc. October 7, 1948
Box Number	25
Report Number	677.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	07 Oct 1948 Find out more about this year
Document Type	Letter
Industry	Hair and Beauty
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Helena Rubinstein, Inc. Go to Business Biographies
Brand	Helena Rubinstein
Method	Interview
Keywords	beauty, cosmetics, female consumer, guilt, buyer motivation, product differentiation, product personality, brand Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of the personality of Helena Rubenstein