Helping Ethicon plan for the future, vol. II - Market Research and American Business, 1935-1965

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Field name	Value
Title	Helping Ethicon plan for the future, vol. II
Box Number	97
Report Number	2204C (Vol II)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1969 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Ethicon, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ethicon, Inc. Go to Business Biographies
Brand	Ethicon
Method	Interview; Observation; Test
Keywords	doctor, hospital, administrator, surgeon, nurse, health, physician, promotion, marketing, salesman, self-image, brand awareness, quality, packaging, design, corporate image, sales person Go to Glossary
Language	English
Document linked to	Helping Ethicon plan for the future, vol. I