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| Field name | Value |
|---|---|
| Title | Heublein's ready mixed cocktails |
| Box Number | 10 |
| Report Number | 290E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Letter |
| Industry | Food and Drink |
| Commissioned by | Lawrence C. Gumbinner Advertising Agency, Inc. |
| Conducted by | Ernest Dichter |
| Company | Go to Business Biographies |
| Brand | Heublein |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Key findings about Heublein cocktails: a progress report A motivational research study of the sales, advertising and merchandising problems of Heublein's cocktails Heublein supplementary charts |