How do consumers select soft drinks? A problem analysis and proposal for a motivation research study. - Market Research and American Business, 1935-1965

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Field name	Value
Title	How do consumers select soft drinks? A problem analysis and proposal for a motivation research study.
Box Number	109
Report Number	2491A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1971 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Batten, Barton, Durstine & Osborn, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Batten, Barton, Durstine & Osborn, Inc. (BBDO) Go to Business Biographies
Brand	Pepsi Cola; Diet Pepsi
Method	Interview; Test; Focus Group
Keywords	soft drink, marketing, cola, BBDO, youth, consumer, market segmentation, advertising, brand loyalty, corporate strategy, future Go to Glossary
Language	English