How to introduce "Gertrude" - Market Research and American Business, 1935-1965

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Field name	Value
Title	How to introduce "Gertrude"
Box Number	92
Report Number	2082C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1967 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	DeSoto, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	DeSoto, Inc. Go to Business Biographies
Brand	Gertrude; DeSoto
Method	Interview; Test
Keywords	detergent, cleaning product, female consumer, marketing, purchasing, housewife, laundry, washing machine, hygiene, health, social psychology, target market, fabric, name, price, pricing, packaging, personality profiling, scent, color, consumer trend Go to Glossary
Language	English
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