How to introduce a new drug to the medical profession - an exploratory motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	How to introduce a new drug to the medical profession - an exploratory motivational research study
Box Number	91
Report Number	2051C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1967 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Bristol Laboratories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bristol Laboratories Go to Business Biographies
Brand	Bristol
Method	Interview; Test
Keywords	drug therapy, marketing, physician, patient, corporate image, health, symbolism, packaging, name Go to Glossary
Language	English