How to introduce a new laundry detergent with germicidal action - a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	How to introduce a new laundry detergent with germicidal action - a proposal for a motivational research study
Box Number	92
Report Number	2082A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1967 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	Don Kemper Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	DeSoto, Inc. Go to Business Biographies
Brand	DeSoto
Method	Interview; Test
Keywords	detergent, cleaning product, female consumer, marketing, purchasing, housewife, laundry, washing machine, hygiene, health, social psychology, target market, fabric, scent, name, price, pricing, packaging, color Go to Glossary
Language	English
Document linked to	How to introduce "Gertrude" Test-marketing "Cherish" in Grand Rapids: problems and opportunities for a new laundry detergent Call reports