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Title How to make it even better - a motivation research study of ten new opportunities for marketing Volvo in the USA
Box Number 98
Report Number 2232A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Volvo, Inc.
Conducted by Ernest Dichter International Institute for Motivational Research
Place Croton-on-Hudson, New York
Company
Brand Volvo
Method Interview
Keywords
Language English
Document linked to Why does an American buy a Volvo? - proposal for a motivation research study