How to measure the editorial environment - Market Research and American Business, 1935-1965

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Field name	Value
Title	How to measure the editorial environment
Box Number	99
Report Number	2240A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1969 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	Sunset Magazine
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sunset Magazine Go to Business Biographies
Brand	Sunset
Method	Interview; Test
Keywords	advertising, magazine, buyer motivation, consumer trend, old fashioned, advertisement effectiveness test, attitude, brand choice, brand preference Go to Glossary
Language	English