The full content of this document is only available to subscribing institutions. More information can be found via

Title How to measure the editorial environment
Box Number 99
Report Number 2240A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Commissioned by Sunset Magazine
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Sunset
Method Interview; Test
Language English