How to motivate the audience and the sponsor: proposal for a motivational research study of non-theatrical films - Market Research and American Business, 1935-1965

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Field name	Value
Title	How to motivate the audience and the sponsor: proposal for a motivational research study of non-theatrical films
Box Number	31
Report Number	817.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1956 Find out more about this year
Document Type	Proposal
Industry	Motion Picture
Commissioned by	Eastman Kodak Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kodak, S. A. Go to Business Biographies
Brand	Kodak
Method	Interview
Keywords	film, motion picture, sponsorship, attitude, audience analysis, sales, advertising, product development, market segmentation, cost Go to Glossary
Language	English