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Title Hypothesen und Untersuchungsrahmen für eine Motiv- und Marketingstudie über Pullover
Box Number 98
Report Number 2233A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Clothing and Accessories
Commissioned by Schappe AG
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Company
Method Interview; Test
Keywords
Language German