Improving the market for men's formal wear in a rapidly changing society: a motivational research study, vol. I - Market Research and American Business, 1935-1965

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Field name	Value
Title	Improving the market for men's formal wear in a rapidly changing society: a motivational research study, vol. I
Box Number	112
Report Number	2581C Vol I
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1973 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	After Six, Inc.
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	After Six, Inc. Go to Business Biographies
Method	Interview; Test
Keywords	clothing, fashion, marketing, male consumer, African American consumer, Hispanic American consumer, attitude, United States, future, consumer trend, buyer motivation, decision making, social psychology, corporate image, sales, color, individual, comfort, psychological segmentation Go to Glossary
Language	English
Document linked to	Improving the market for men's formal wear in a rapidly changing society: a proposal for a motivation research study Improving the market for men's formal wear in a rapidly changing society: a motivational research study, vol. II