Increasing Lane Bryant's mail order sales: a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Increasing Lane Bryant's mail order sales: a motivational research study
Box Number	21
Report Number	562C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1955 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Lane Bryant, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Lane Bryant, Inc. Go to Business Biographies
Brand	Lane Bryant
Keywords	body image, fashion, plus-size clothing, mail-order, plus-size clothing, female consumer, brand association, corporate image, femininity, retail Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Lane Bryant Stout women's clothes A creative memorandum to provide additional validation for the Lane Bryant motivational research study