Increasing the CBT share of the municipal finance banking market: a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Increasing the CBT share of the municipal finance banking market: a motivational research study
Box Number	119
Report Number	2816C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1975 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	The Connecticut Bank and Trust Company
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Connecticut Bank and Trust Company (CBT) Go to Business Biographies
Brand	The Connecticut Bank and Trust Company (CBT)
Method	Interview
Keywords	bank, banking, attitude, marketing, promotion, money, decision making, buyer motivation, brand choice, corporate image, competitor analysis, sales person, communication, public relations, loan, relationship, individual, fear, security, product development Go to Glossary
Language	English