Increasing the market for bourbon whiskey - a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Increasing the market for bourbon whiskey - a proposal for a motivational research study
Box Number	105
Report Number	2432A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1971 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Bourbon Institute
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bourbon Institute Go to Business Biographies
Method	Interview; Test; Focus Group; Consultation
Keywords	whiskey, alcohol, liquor, consumer, customer profiling, drinking custom, product personality, taste, cost Go to Glossary
Language	English