Increasing the sales of AMPHORA tobacco: a proposal for a motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Increasing the sales of AMPHORA tobacco: a proposal for a motivation research study
Box Number	110
Report Number	2521A. Rev.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1972 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Douwe Egberts Tobacco, Co.; Douwe Egberts, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Douwe Egberts, Inc. Go to Business Biographies
Brand	AMPHORA
Method	Interview; Focus Group; Test; Consultation
Keywords	tobacco, smoking, pipe, product personality, flavor, brand choice, brand loyalty, decision making, market segmentation, competitor analysis, male consumer, masculinity, advertising, packaging, marketing, pricing, sales, cost Go to Glossary
Language	English
Document linked to	Preliminary draft: increasing the sales of AMPHORA tobacco A motivation research study on increasing the sales of AMPHORA tobacco, vol. I A motivation research study on increasing the sales of AMPHORA tobacco, vol. II