Increasing the sales of Partyline products: motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Increasing the sales of Partyline products: motivational research study
Box Number	112
Report Number	2591C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1972 Find out more about this year
Document Type	Report
Industry	Sport and Leisure; Toy and Game
Commissioned by	Rodin Industries
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Rodin Industries Go to Business Biographies
Brand	Partyline
Method	Interview; Test
Keywords	party supplies, sales, salesmen, attitude, advertising, marketing, promotion, communication, distributor, employee motivation, catalog, specialty advertising Go to Glossary
Language	English
Document linked to	Increasing the sales of Partyline products: a proposal for a motivational research study