Informe provisional para la Cervecera Nacional sobre la zona de Caracas - Market Research and American Business, 1935-1965

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Field name	Value
Title	Informe provisional para la Cervecera Nacional sobre la zona de Caracas
Box Number	77
Report Number	1704B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1964 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Cervecería Nacional
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cervecera Nacional Go to Business Biographies
Method	Test
Keywords	beer, marketing, public opinion, brand choice, alcohol, male consumer, attitude Go to Glossary
Language	Spanish
Document linked to	A proposal for a strategy research study on how to increase the consumption of beer in Venezuela Estudio motivacional sobre actitudes y maneras de sentir de consumidores y revendedores de cerveza / en relación a marcas, publicidades, e imagenes de la Cervecera Nacional y su competencia en Venezuela