Initial report on a motivational research study on Hansen gloves (parts I and II) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Initial report on a motivational research study on Hansen gloves (parts I and II)
Box Number	14
Report Number	383C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1954 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Company	Hansen Glove Corporation Go to Business Biographies
Brand	Hansen
Keywords	gloves, fashion, clothing, women, female consumer, femininity, symbolism, signs and symbols, career women, ideal brand model, buyer decision process, quality, brand, advertising, shelf display Go to Glossary
Language	English
Document linked to	Motivational research study on Hansen gloves: part III: the predictive problem A second motivational research study on Hansen gloves Second motivational research study on Hansen gloves: phase III