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Title Interim memorandum
Box Number 58
Report Number 1292B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Food and Drink
Commissioned by Lion, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Gibbons
Method Interview; Test
Keywords
Language English
Document linked to A creative problem analysis and a proposal for a motivational research study on Gibbons beer
A motivational research study of the current beer drinking climate in the Scranton area