Interim progress memorandum on a motivational study for Citroen - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Interim progress memorandum on a motivational study for Citroen
Box Number	62
Report Number	1367B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1961 Find out more about this year
Document Type	Memorandum
Industry	Automotive
Commissioned by	Citroen Cars Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Citroen Cars Corporation Go to Business Biographies
Brand	Citroen
Method	Interview
Keywords	automobile, car, media, advertising, color, design, market segmentation, anxiety, fear, attitude, brand loyalty, guilt, corporate image, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Citroen cars in the United States A motivational research study on the sales and advertising problems of Citroen cars in the United States