Interviewing Conoco station attendants - Market Research and American Business, 1935-1965

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Field name	Value
Title	Interviewing Conoco station attendants
Box Number	7
Report Number	118E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	08 Aug 1952 Find out more about this year
Document Type	Memorandum
Industry	Energy and Utilities
Commissioned by	Geyer, Newell and Ganger
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	Continental Oil Company Go to Business Biographies
Brand	Conoco
Method	Interview
Keywords	gasoline, petrol, petroleum, service station, car, automobile, quality, buyer motivation, brand differentiation, product personality, advertising, employee attitude Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Conoco gasoline and oil A psychological research study on the sales and advertising problems of Conoco gas and oil Proposal for psychological research study on sales and advertising problems of Continental Oil, Co. Proposal on MRP Testing