Introductory summary of our main findings - Red Cross Shoes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Introductory summary of our main findings - Red Cross Shoes
Box Number	16
Report Number	441.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1955 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Stockton, West, Burkhart, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	United States Shoe Corporation Go to Business Biographies
Brand	Red Cross Shoes
Method	Interview; Questionnaire; Observation
Keywords	fashion, shoes, women, female consumer, older consumer, comfort, ideal brand model, product personality, salesman, sales person, femininity, marriage, shelf display, advertising, market share, window display Go to Glossary
Language	English
Document linked to	Summary of report - Red Cross Shoes A motivational research study of the sales and advertising problems of Red Cross Shoes A pilot study on the sales and advertising problems of Red Cross Shoes Red Cross Shoes Progress report - Red Cross Shoes