Key findings about Heublein cocktails: a progress report - Market Research and American Business, 1935-1965

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Field name	Value
Title	Key findings about Heublein cocktails: a progress report
Box Number	10
Report Number	290B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1957 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Lawrence C. Gumbinner Advertising Agency, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Heublein, Inc. Go to Business Biographies
Brand	Heublein
Method	Interview; Test; Focus Group
Keywords	alcohol, cocktail, liquor, advertising, merchandising, men, testing, packaging, labeling, drinking custom, guilt, social status, pricing, drink, beverage Go to Glossary
Language	English
Document linked to	A motivational research study of the sales, advertising and merchandising problems of Heublein's cocktails Heublein's ready mixed cocktails Heublein supplementary charts