Kleenex ad effectiveness test conducted by Dr. Ernest Dichter, psychological consultant - Market Research and American Business, 1935-1965

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Field name	Value
Title	Kleenex ad effectiveness test conducted by Dr. Ernest Dichter, psychological consultant
Box Number	5
Report Number	099F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1951 Find out more about this year
Document Type	Report
Industry	Personal Products; Household Goods
Company	Kimberly-Clark Corporation Go to Business Biographies
Brand	Kleenex
Method	Interview; Questionnaire
Keywords	tissue paper, paper product, advertising, advertisement effectiveness test, buyer motivation, testing, brand association, product personality, packaging, slogan Go to Glossary
Language	English
Document linked to	A psychological research study on the sales and advertising problems of Kleenex paper napkins Memo re: Kleenex Kleenex test: Little Lulu – "timely tips" (called ad #1) and "comic strip" (called Ad #2) Memorandum re: Kleenex Kleenex ad test Memo on Kleenex Comparative study on three Kleenex surveys conducted by Ernest Dichter, Inc