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| Field name | Value |
|---|---|
| Title | Kleenex ad test |
| Box Number | 5 |
| Report Number | 99.1F |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Personal Products; Household Goods |
| Commissioned by | Foote, Cone & Belding |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Kleenex |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A psychological research study on the sales and advertising problems of Kleenex paper napkins Memo re: Kleenex Kleenex test: Little Lulu – "timely tips" (called ad #1) and "comic strip" (called Ad #2) Kleenex ad effectiveness test conducted by Dr. Ernest Dichter, psychological consultant Memorandum re: Kleenex Memo on Kleenex Comparative study on three Kleenex surveys conducted by Ernest Dichter, Inc |