Konzeptionsstudie und Copie-Test für traditionellen Nescafè - Market Research and American Business, 1935-1965

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Field name	Value
Title	Konzeptionsstudie und Copie-Test für traditionellen Nescafè
Box Number	106
Report Number	2450F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1971 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Nestlè, S.A.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nestlè, Nescafè
Method	Interview; Test
Keywords	coffee, brand choice, packaging, advertising character, marketing, purchasing, female consumer, housewife, flavor, quality, corporate image, promotion, brand preference Go to Glossary
Language	German