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| Field name | Value |
|---|---|
| Title | Kurzfassung über: Eine Untersuchung von acht Copy-Tests sowie über den Effekt von Multi-Page-Schaltungen |
| Box Number | 117 |
| Report Number | 2748C |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Household Goods |
| Commissioned by | Braun AG |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Frankfurt, Germany |
| Company | Go to Business Biographies |
| Brand | Braun |
| Keywords | Go to Glossary |
| Language | German |
| Document linked to |
Kurzfassung über: Eine Untersuchung von acht Copy-Tests sowie über den Effekt von Multi-Page-Schaltungen |