Les grands magasins du groupe Maus-Nordmann dans la perspective du public - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Les grands magasins du groupe Maus-Nordmann dans la perspective du public
Box Number	107
Report Number	2459C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1971 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Le Compte du Groupe de Grands Magasins Maus-Nordmann
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Le Compte du Groupe de Grands Magasins Maus-Nordmann Go to Business Biographies
Brand	Maus-Nordmann
Method	Interview; Test
Keywords	department store, marketing, female consumer, promotion, layout, design, attitude, public opinion, housewife, construction, brand awareness, corporate image, brand choice, consumer trend, shopping, merchandising Go to Glossary
Language	French
Document linked to	Vorschlag für eine Anschlussuntersuchung Maus-Nordmann Rèsultats d'une ètude complèmentaire