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Title Letter - clarifying proposal for motivational study of cereals
Box Number 21
Report Number 559.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Letter
Industry Food and Drink
Commissioned by General Mills, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Keywords
Language English
Document linked to The hot and cold cereal market of the future - a proposal for a motivational research study
Cereal: unsatisfied needs and present and future trends
A motivational research study on present and future psychological trends in cereals