Letter - proposal re: boats and motors - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter - proposal re: boats and motors
Box Number	23
Report Number	615A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	07 Jul 1955 Find out more about this year
Document Type	Letter
Industry	Travel and Tourism; Sport and Leisure
Commissioned by	Oristano Associates, New York
Conducted by	Institute for Motivational Research, Inc.
Company	Outboard Marine Corporation Go to Business Biographies
Brand	Evinrude
Method	Interview; Test
Keywords	boat, leisure, engineering, research, buyer decision process, consumer trend, family, housewife, children, husband, male consumer, female consumer, men, women Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the sales and advertising problems of Evinrude outboard motors Letter re: proposal on Evinrude Letter Evinrude