Letter-memo re: 5 proposed Total gas ads based on research - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter-memo re: 5 proposed Total gas ads based on research
Box Number	33
Report Number	851E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	03 Oct 1957 Find out more about this year
Document Type	Letter
Industry	Energy and Utilities; Automotive
Commissioned by	Compagnie Française de Raffinage
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Compagnie Française de Raffinage Go to Business Biographies
Brand	CFR; Total
Keywords	automobile, car, gasoline, service station, petrol, corporate image, design, layout, advertisement effectiveness test, logo, product personality, symbolism, signs and symbols Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on Total gas A motivational research study of the sales and advertising problems of Total, a French oil and gasoline company Proposal on Total Rapport prèliminaire d'une ètude sur l'opinion des automobilistes français à l'ègard de l'essence et de huiles Total Rapport d'une ètude sur l'opinion des automobilistes français a l'ègard de l'essence et de huiles Total Raffinerie de Provence Memorandum on proposed Total butyl advertising Une ètude de recherche motivationnelle des facteurs qui sont responables de l'efficacitè des stations-services de Total Gas and oil film and television advertising in the United States for Total