Letter proposal - Dow Chemical Company listening post study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter proposal - Dow Chemical Company listening post study
Box Number	21
Report Number	560.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	23 Oct 1959 Find out more about this year
Document Type	Letter; Proposal
Industry	Food and Drink; Automotive
Commissioned by	Dow Chemical Company
Company	Dow Chemical Company Go to Business Biographies
Brand	Dowgard
Method	Interview; Test; Focus Group
Keywords	corporate image, ideal brand model, packaging, food, plastic, antifreeze, automobile equipment, automobile supplies, car, word-of-mouth advertising, testing Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the sales and advertising problems of Saran wrap Progress report on Saran wrap A motivational research study on the sales and advertising problems of Saran wrap A summary of major findings on Dowgard A progress report on Dowgard A memorandum of questions and answers on Dowgard The next phase of Dowgard research: a study plan Specific confidential findings on how Saran wrap can motivate word-of-mouth A motivational research study on Dowgard