Letter-proposal for a motivational research study of the sales and advertising problems of the Geigy weed killer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter-proposal for a motivational research study of the sales and advertising problems of the Geigy weed killer
Box Number	43
Report Number	984A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	22 Oct 1957 Find out more about this year
Document Type	Letter
Industry	DIY and Gardening
Place	Croton-on-Hudson, New York
Company	Geigy Chemical Company Go to Business Biographies
Brand	Geigy
Method	Interview
Keywords	gardening, nature, pest control, pesticide, safety, plant, homeowner, customer satisfaction Go to Glossary
Language	English
Document linked to	The sales and advertising problems of Solnet, the Geigy weed killer / a pilot motivational study Vorschlag zu einer Motivstudie uber die Werbeprobleme der J. R. Geigy AG in Basel Les Problemes de Vente et de Publicite de Solnet Proposition pour une Etude des Motivation sur les Relations avec les Detaillants Droguistes Schlussbericht zur motivstudie über die public relations problems der firma J.R. Geigy AG Schlussbericht zur motivstudie über die public relations problems der firma J.R. Geigy AG Zur motiv-untersuchung über Neocid fliegenpapier-verpackung in de Schweiz Progress report for an M. R. study on surfaces in the household / Zwischenbericht zu einer motivstudie über die oberflächen im haushalt Final MRS: surfaces and cleaners in the household / Schlussbericht zu einer motivstudie über diekoberflächen im haushalt