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| Field name | Value |
|---|---|
| Title | Letter proposal re: MRP |
| Box Number | 29 |
| Report Number | 787.1A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Letter; Proposal |
| Industry | Food and Drink |
| Commissioned by | Falstaff Brewing Corporation |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Falstaff |
| Method | Test; Focus Group |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Letter proposal re: national survey and study in southern California Proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Falstaff Brewing Corporation in California A progress report of a motivational research study on Falstaff's position in the Northern California beer market Summary memo regarding progress report of Northern California beer study |