Letter re: California & Hawaiian Sugar Refining packaging research - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter re: California & Hawaiian Sugar Refining packaging research
Box Number	28
Report Number	777A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	25 May 1956 Find out more about this year
Document Type	Letter
Industry	Food and Drink
Commissioned by	California & Hawaiian Sugar Refining Co., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Company	California & Hawaiian Sugar Refining Co., Ltd. Go to Business Biographies
Brand	C&H
Method	Test
Keywords	brand, packaging, sugar, food, female consumer, women, housewife, brand association, product personality, competition, psychometric testing Go to Glossary
Language	English
Document linked to	Letter [re: recommended package testing] Letter [re: further progress report and probable completion date of C&H study] A special role for C&H packaging supplementary report Letter proposal [concerning powdered sugar] Memo of preliminary findings on C&H study A special role for C&H packaging Letter re: C&H sugar [packaging test results] C&H Sugar Refining Company California & Hawaiian Sugar - letter A special role for C&H packaging supplementary report Letter-proposal to: California & Hawaiian Sugar Refining Corp.