Letter re: Musselman's pie filler and Lanolin Plus - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter re: Musselman's pie filler and Lanolin Plus
Box Number	24
Report Number	632A and 633A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	12 Aug 1955 Find out more about this year
Document Type	Letter
Industry	Food and Drink; Hair and Beauty
Commissioned by	Arndt, Preston, Chapin, Lamb & Keen, Inc., Philadelphia PA
Conducted by	Institute for Motivational Research, Inc.
Brand	Musselman's; Lanolin Plus
Keywords	food, product personality, corporate image, housewife, family, convenience food, packaging, labeling, advertising, promotion, cosmetics, oil, ideal brand model, brand loyalty Go to Glossary
Language	English
Document linked to	Creative memo on Lanolin Plus