Letter re: pilot research study on Hudson facial tissues - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter re: pilot research study on Hudson facial tissues
Box Number	25
Report Number	688.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	23 Jan 1958 Find out more about this year
Document Type	Letter
Industry	Personal Products; Household Goods
Commissioned by	Norman, Craig and Kummel, Inc.
Company	Hudson Pulp & Paper Corporation Go to Business Biographies
Brand	Hudson
Keywords	tissue paper, paper product, packaging, advertising, pricing, market share Go to Glossary
Language	English
Document linked to	Hudson paper napkins - letter A motivational research study on Hudson paper napkins A creative memo on personality and advertising problems of the Hudson Paper, Co. Memo to: Norman, Craig & Kummel, Inc. Re: Hudson ad test MRP analysis of three Hudson radio commercials Norman, Craig & Kummel, Inc. Letter 9/20/57 MRP report on the Hudson 60-second paper towel commercial MRP report on the Hudson 20-second toilet tissue commercial Proposal for a motivational research study aimed at developing brand preference for Hudson toilet tissue MRP report on the Hudson 60-second damask napkin commercial Motivational response patterns to the two-ply Hudson toilet tissue commercial