Letter re: proposal for a pilot motivational research study on the sales and advertising problems of Zero cleaner - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter re: proposal for a pilot motivational research study on the sales and advertising problems of Zero cleaner
Box Number	28
Report Number	753A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	23 Apr 1956 Find out more about this year
Document Type	Letter; Proposal
Industry	Cleaning Products
Commissioned by	Hood Chemical Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Company	Hood Chemical Company, Inc. Go to Business Biographies
Brand	Hood; Zero
Method	Interview; Test
Keywords	cleaning product, housewife, housekeeping, advertising, marketing, ideal brand model, product personality, pricing, packaging, design, color, word-of-mouth advertising, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	Creative problem analysis and proposal for motivational research study of the sales and advertising problems of Hood Chemical Company, Inc. A pilot motivational research study on the sales and advertising problems of Zero household cleaner