Letter re: proposal for qualitative studies of nine radio stations affiliated with NBC - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter re: proposal for qualitative studies of nine radio stations affiliated with NBC
Box Number	8
Report Number	167.5A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	10 Feb 1959 Find out more about this year
Document Type	Letter
Industry	Broadcasting
Commissioned by	National Broadcasting Company
Company	National Broadcasting Company Go to Business Biographies
Method	Interview; Test
Keywords	television program, television station, advertising, sales, audience analysis, brand association, product personality, attitude, projective techniques Go to Glossary
Language	English
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