Lifestyle segmentation study of New Zealanders: research report / by G. Mueller-Heumann and Bruce M. Feigler - Market Research and American Business, 1935-1965

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Field name	Value
Title	Lifestyle segmentation study of New Zealanders: research report / by G. Mueller-Heumann and Bruce M. Feigler
Box Number	125
Report Number	2957C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1979 Find out more about this year
Document Type	Report
Industry	General
Conducted by	University of Otago, Department of Marketing and Heylen Research Centre
Place	Dunedin and Aukland, New Zealand
Method	Interview; Questionnaire
Keywords	consumer, lifestyle, sample questionnaire, consumer goods, personality, customer profiling Go to Glossary
Language	English
Additional information	"...analyses some of the more important differences between people and examines common factors consistent throughout society", with a view to establishing consumption patterns.