Lonicot - Market Research and American Business, 1935-1965

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Field name	Value
Title	Lonicot
Box Number	51
Report Number	1124.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	12 Nov 1959 Find out more about this year
Document Type	Letter
Industry	Food and Drink; Tobacco
Commissioned by	Pez-Haas, Inc.
Company	Pez-Haas, Inc. Go to Business Biographies
Brand	Pez
Method	Interview; Test
Keywords	candy, consumer trend, consumer, snack, buying habit, packaging, nicotine addiction, smoker, smoking, cigarette, name, marketing, promotion, health, flavor, corporate image, price, pricing Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a pilot motivational research study on two specific marketing problems of Pez in the U.S. market A pilot motivational research study on "Lonicot" Progress memorandum on a motivational research study for "Lonicot"