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Title Lux detergent research
Box Number 71
Report Number 1546B.1
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Cleaning Products
Commissioned by Lever Brothers
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Lux
Method Interview; Test; Observation
Keywords
Language English
Document linked to First progress report on Lux Liquid
A motivational research study of advertising and marketing strategy for Lux Liquid
Swan, Thrill and Dove data