MRP analysis of three Hudson radio commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	MRP analysis of three Hudson radio commercials
Box Number	25
Report Number	688TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1958 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Norman, Craig and Kummel, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hudson Pulp & Paper Corporation Go to Business Biographies
Brand	Hudson
Keywords	paper product, table napkin, radio advertising, radio program, female consumer, advertisement effectiveness test, testing Go to Glossary
Language	English
Document linked to	Hudson paper napkins - letter A motivational research study on Hudson paper napkins A creative memo on personality and advertising problems of the Hudson Paper, Co. Memo to: Norman, Craig & Kummel, Inc. Re: Hudson ad test Norman, Craig & Kummel, Inc. Letter 9/20/57 MRP report on the Hudson 60-second paper towel commercial Letter re: pilot research study on Hudson facial tissues MRP report on the Hudson 20-second toilet tissue commercial Proposal for a motivational research study aimed at developing brand preference for Hudson toilet tissue MRP report on the Hudson 60-second damask napkin commercial Motivational response patterns to the two-ply Hudson toilet tissue commercial