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Title MRP creative analysis of the motivating response patterns to five Arrid television commercials
Box Number 9
Report Number 185TV
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Personal Products
Commissioned by Carter Products, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Arrid
Method Test; Focus Group
Keywords
Language English