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Field name | Value |
---|---|
Title | MRP creative analysis of the motivating response patterns to five Arrid television commercials |
Box Number | 9 |
Report Number | 185TV |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Personal Products |
Commissioned by | Carter Products, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Arrid |
Method | Test; Focus Group |
Keywords | Go to Glossary |
Language | English |